Updated: Apr 13
I am sharing seven idea development techniques that will help you turn your idea into reality. I also touched on the creative process in general and how to approach it with patience and resolve.
Today I am going to discuss ideation, the creative process of bringing your business idea or your artistic project to life; it is the process of generating and developing new ideas, using proven techniques in order to achieve a desired goal; I am basically sharing brainstorming techniques that will help you get started.
In my previous video about how to find focus, I spoke about the swarming process, and how sometimes our ideas can overwhelm us and leave us jaded and unproductive and I also offered ways and steps to counteract the overwhelm and the confusion and how to prepare accordingly.
So what exactly is the creative process? Author Rollo May defines as “the expression of this passion for form. It is the struggle against disintegration, the struggle to bring into existence new kinds of being that give harmony and integration.”
I have personally always fascinated and intrigued by people’s creative process whether is coming up with a makeup look, writing a song, or designing a new gadget, I am always curious about how they moved from idea to realization, from that spark of inspiration to a working solution or a piece of art.
I am speaking specifically about creating not analyzing I think it is a mistake commonly made by creatives they so attached to the outcome that oftentimes line between the process and is and analysis is blurred. Our wild imagination feeds us raw images, designs, words and patterns that involve a great amount of work in order to be translated into tangible objects, business solutions and forms of art. It is about connecting unrelated elements until they form part of a coherent system, school of thought if you will.
I know from personal experience that the process is not always black and white and that it can be overwhelming at times, this is the reason I am going to share idea development techniques to get the juice flowing as I understand there are a billion creative ways of doing things; like painters and product developers have different creative processes and each process is defined and developed through a different mindset and setting so this is in no way a clear or clean process. This process is certainly not linear but iterative so here it is:
IDEA DEVELOPMENT TECHNIQUES
This is a process that involves developing a visual story in order to build a coherent narrative, use words, stories, and images to convey your message and address the problem at hand. This helps you visualize the elements that you will be working with and how to correlate them to form part of the solution that you are providing. Visualize the whole concept and give it shape and form and a sequence.
2. Mind Mapping
This is another visual activity that helps you organize your ideas, you start with your idea in the center then work expand and keep adding layers that address the problem that you are trying to address, breaking every task into smaller activities hence making it more manageable and understandable. Run idea through a web of thoughts and concepts- Concept visualization.
3. Group Sketching
Another form of visual thinking and designing that uses sketching as a way to develop a concept. This is a team activity that involves each member of the team sketching an image related to the topic at hand, the activity is repeated then exchanged amongst team members until a final image is chosen and discussed for the discovery stage.
4. Zero Draft
The technique is used by writers, it involves writing down everything about a chosen topic, knowledge about the topic, and research needed about the topic then reflect on the importance of the topic getting in the flow so to speak. This helps you focus and get your ideas out in the world starting from scratch using what we already know in the hope to find what we need to know and finding out if the project is worth pursuing or if it needs a new direction.
As the name implies, this is a creative process that is performed without prior preparation. It is commonly used by actors, musicians, and singers in the hope to discover new ways to act, practice and to create music, theater and other forms of artistic expression. It helps to get the creative juice flow and encourages spontaneity.
This is an ideation technique that allows you to observe and assess the assumptions that you made on a given problem; list all your assumptions and hypotheses for research purposes. You then observe your assumptions in a real-life setting in order to identify gaps in your original thinking. It is about learning from all that surrounds us.
This is an ideation technique done in a group setting and that involves participants writing down their ideas then passing them around to their colleagues who add their own ideas until it is ready for collection and discussion. This is the best way to get everyone to participate and give out their feedback in a group setting.
These are the 7 ideation techniques that you can use to get started.
Now back to you…
Are you familiar with any of these techniques?
Which other ideation techniques are you currently using or have used in the past?
How does your creative process normal looks like?
I would love to hear your thoughts on this subject, let’s continue the conversation in the comment section below.