Create your brand by using this 7-Key Roadmap

Updated: Apr 13

The beginning of a new concept turns us all into idealistic people who think the whole world awaits our creation. Starting a business is hard, as much as today’s world has romanticized the idea of being your own boss, entrepreneurship is in nature emotionally, physically and financially taxing.

As you get ready to implement your idea and turn it into a viable brand, there are basic questions that you have to answer. They are foundational and help you convey your story and find your tribe; your narrative obviously plays a great role in the choices that you make and the ideas that you choose to pursue.

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Your brand story should be relatable and inclusive, once people see themselves in your story they will want to join in and be part of your story. You have to carefully craft your plan of action and give it a detailed structure and a tracking system to ensure the successful launch of your brand; by answering these seven key questions you are developing a framework for your brand story to be told most effectively and authentically. As you probe, seek to understand and serve, you will develop a plan of action and choose an effective mode of communication from the myriads of channels and tools available online.

I hope this seven-step process helps you jumpstart your entrepreneurial journey and create your online brand; these questions are a preamble to your overall online brand design and strategy.

Let’s get started:

1. WHY?

It is the time to do some introspective work that will gage your narrative, your intentions for starting your entrepreneurial journey, the uniqueness of your concept and define the overall vision of your brand. Your timing, your concept, your abilities and, style are all key elements that you have to assess. It is also important that you clearly define your concept and the need that it will address.

Have you decided to start? Why are you the right person for the task? Why now? Why is your offering needed?

2. WHO?

Your ability to target the right audience and to satisfy their unmet needs will be vital to the success of your startup, by profiling your hero you are humanizing the process. Every great story has a protagonist who is on a journey, so where is your hero on the journey? What are their struggles, pain points and, needs and what do they hope to achieve? How are you going to help them reach their destination? Or at least help them get ahead? What are their key touchpoints and how do you reach them? Define your persona, the hero of your story.

3. WHAT?

Through concept development, customer experience design, and the creation of the visual identity and personality of your brand, you get to extend an invitation, make a promise to your hero. Map out the value system and processes that you are providing each step of the way and outline strategies that you will to entice them and to have them follow your lead, your invitation. This is also where you choose your niche, infer on your point of differentiation and draft your positioning statement. This is where most of the work is done.

4. HOW?

Now that you know who you are serving and have designed an offering suited to their needs, it is time to tell the visual story of your brand to attract your audience and compel them to action, granted that you have visually positioned yourself in a way to attract your target audience. Communicate and sell your offering by choosing stories that will resonate with your target audience, the hero of your story. Depict the transformative journey, think impact.


Choosing an online platform goes hand in hand with having a good storytelling strategy, knowing where your hero congregates, helps you know which online platform to choose. Whether that is it a blog, a podcast or a YouTube channel, you will have to do some research and find out what kind of content to create, the design of your website/online store; if they would prefer to buy or interact directly through your website or social media platforms or if they are more comfortable with more established third party companies say virtual marketplaces, social stores.

6. WHEN?

It is time to plan the way forward in a detailed, specific, measurable manner that is time-bound. You will be tempted to continuously perfect your story yet, starting the soonest will allow you to learn, grow and pivot if need be. Set up a plan of action for the way forward; break it all down in a manner understandable to you and your team and assign key metrics/performance indicators to track progress. Don’t fall prey to decision fatigue.


Preparing capital for your startup is also something that requires research, investing in a new venture requires careful planning of financial resources, categorize each and do your due diligence. Keep an open mind and probably over budget because you are likely to overspend, there are a lot of unplanned and unforeseen expenses at the very beginning of any startup.

Now, back to you:

  • How is your brand creation process going?

  • what kind of idea do you want to implement?

  • Have you already picked a niche?

I want to hear from you!

Leave me a comment below,



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